Established in 1945, Amorepacific is Korea’s No.1 blue-chip beauty corporation. Amorepacific owns nearly 30 well-known brands and has been developing rapidly worldwide.

Amorepacific Group pays great attention in developing premium beauty products through R&D centers in Korea, France, Japan and Shanghai. The Group chose Hong Kong as a strategic bridgehead for expansion across Greater China and the rest of the world. Two flagship brands - LANEIGE and Sulwhasoo, were introduced in Hong Kong in 2002 and 2004 respectively. The eponymous luxury brand – AMOREPACIFIC, was introduced in Hong Kong in 2014. In 2015, ETUDE HOUSE, a playful cosmetics brand, made its debut in the territory. In 2018, Amorepacific Hong Kong set foot in the personal care product market, introducing the Group’s legendary hair care brand ‘Ryo’ into Hong Kong. In 2019, The Company expanded hair care product portfolio with the introduction of Fresh Pop as well as make its entry into the fragrance market with the opening of an authentic French perfume GOUTAL’s first and largest flagship store in Asia.