APHK presented the donation to World Vision Hong Kong

Dedicated to fulfilling corporate social responsibilities, Amorepacific Hong Kong takes care of its staff and willingly helps those in need in the community. Besides sharing our beauty concepts and sincerity in our customer service, Amorepacific Hong Kong actively participates in charity activities. Sulwhasoo, for example, organized charity sales for Lotus Light Charity Society (HK) Limited and the Chi Heng Foundation, improving the lives of drought-stricken families in China’s dry northwest and mainland children affected by AIDS respectively. After the 2008 Sichuan earthquake and 2011 Japan Earthquake, Amorepacific Hong Kong organized charity sales of signature products from LANEIGE and Sulwhasoo, with all sales proceeds going to the Hong Kong Red Cross and World Vision Hong Kong.

Amorepacific Hong Kong motivates employees to become volunteers. Volunteer activities are organized every year for the staff to learn the spirit of giving back and to strengthen the understanding of “People Foremost”.

Moreover, Amorepacific is devoted to community giving by providing employment opportunities for persons with disabilities. At the beginning of 2011, we cooperated with Hong Kong Rehabilitation Power, offering sample packaging jobs for the disabled, to enable them to better integrate into the society.